With an assessment of Emmaus Spirituality Center and their needs, Left Right Studio determined that the creation of a brand package (with templates that could be employed by internal staff) would be the best way to give them autonomy in propagating their message within budget. The branding supports the three missions of Emmaus: Spiritual Direction, Ministry Formation and Programs — accommodating multiple mediums to include advertising, collateral, social media, and email campaigns — while further defining brand (colors, fonts, and alternative logos) and supplying a curated and custom illustrated image library which lends itself to usage in templates and bolsters message through content, style, and color.